Building a flawless website is cumbersome but also purely artistic. Have you ever noticed that design glitches are the main reasons behind your boring and even disappointing online experiences? Of course, data and analytics are precious for a successful website, but fallouts in user experience and navigation can cost heavily. So, the tipping point for starters: the website should be attractive. A cluttered website with flat content will always be repulsive for the users.
These project errors may seem unclear from afar; however, they are instantly noticeable by the users. Some designers may even take them for granted, but honestly, a few teeny-tiny design changes along with the right analytical calculations can bring significant success to your website. All you need to do is keep the basics intact!
As a designer, it’s your duty to create a captivating and glitch-proof website that procures efficiency for users and profit for the client. A successful website is attractive, functional, engaging, and smooth to navigate.
Now, there is no miraculous formula, but harboring some of the key elements with a pinch of uniqueness can land you a successful website. Here are some key principles to a successful as well as highly efficient website:
Awestruck the users
Yes, living in a world of visuals, it’s a primary priority for the designer to please the users visually. It’s the first thing that the users witness and engage themselves with. So, remember that if your website is dull, they can navigate to other websites just with a single click. To not let that happen, provide the users a neat yet mind-blowing first impression, ensure that the web pages are not cluttered, and there is justiciable white space with gorgeous graphics. Even a simple but elegant website that evokes emotions has a high chance to stand out!
Make it scannable
We all are used to scrolling through stuff online rather than reading everything carefully. This brings us to another key element of a successful website- It should be scannable! Scannability is derived when the content is striking but easy to grasp for the users. No one has time to dive deeper into the details online. That’s why a great website smoothly conveys its main purpose and peculiarities through straightforward content, catchy visuals, and impressive infographics. So, even if your website has excellent features, the first thing that’ll make the users stay longer on a webpage will be its striking appeal and value. Therefore, an easy to scan website is always engaging for the users.
Infuse clarity and connection
A scannable and successful website should be clean and clear. Do you know that most of the users take just half a second to evaluate a website? Yes, that’s for real! So, you just have milliseconds to grab the attention of your audience and build a connection with them. Thus, your website, especially the homepage, should be attractive and as compelling as possible! The immediate or introductory display should offer a plausible idea about the business and purpose of the website. Your idea and story in the ‘about us’ section should be unique and believable for being worthwhile for the users.
With billions of websites online, users are now accustomed to accessing information quickly. So, the intent and main action buttons of your website should be clearly visible. A focus on the main action buttons makes a website functional and easy to navigate. Also, staying consistent with the design, adding familiar layouts, soothing colors, and aesthetics that vibe with the main business idea are other vital aspects that infuse clarity in the design.
Display the contact information evidently.
With the purpose and navigation being clear, users should also be able to reach your business without putting much effort. All your hard work of pulling a fantastic website will go in vain if you are not traceable. A study reveals that 44% of users leave a website because of unavailable contact information. So, your contact information should be evidently visible on your website. You can use headers or footers with a clear call to action, such as “feel free to contact” or “Let’s chat” on every webpage.
Embrace the power of SEO
Search engine optimization or SEO is an indispensable part of running a successful website. However, the pretty visuals and exceptional features are a waste if no one can find or see your website. Now, that’s a fancy of this digital world! Harnessing the power of SEO will put your website on the map of search engines like Google. It’s like the invisible helping hand that is taught for about 93% of online technical sessions.
Gearing up SEO means aligning your website content with the most searched keywords, the right metadata, and more. This way, it makes your website seen and heard by search engines. You can use the assistance of SEO plugins to ease the tedious task of making your website SEO-friendly. Also, submitting your website to search engines through indexing will let them know you exist. It will expand your reach and may generate crazy traffic for your website.
In a world where everything is online these days, websites are like digital homes for business owners. Being the gateway for your business, you want it to be open to everyone, everywhere. Therefore, you need to provide smooth navigation and a sneak peek into your goals to build an emotional connection with the users. Don’t forget that the user experience is the centerpiece of a shining website. So, take your time and vigilance to create a successful website, and last but not least, once you go online with your prepared website, try to stay consistent with the design updates and the user feedback. Enough vigilance for these details will enable you to harness steady growth and profit. That said, let us know your thoughts on creating a successful website. If you already have one, we would love to hear about your worthwhile experience! Share ahead!