How does Good UX Affect the Healthcare Industry?




The pandemic drive has made the world realize the importance of healthcare infrastructure more than ever. As our own country promotes digitalization in all social service sectors, the medical and healthcare industry is also picking up in this wave. The setting up of the Arogya Setu app to track Covid 19 information is one clear example of using UX design technology to facilitate the healthcare industry.


Technology and skills used for right and humble purposes can simplify the problems of humankind. The advancement of medical technologies through UX design to promote sound and efficient healthcare services is one such example of the hybrid.


There are growing potentialities of UX design to improve medical services through innovations in the healthcare industry. Improving patient care, advancing clinical care, reducing future risks of morbidities, etc., are areas where the digitalization of the healthcare industry can prove to be a boon. UX design has to be worked upon a lot to make this happen.


In this article, we will cover how UX design can optimize and affect the healthcare industry.


1. Online doctor appointments


Online doctor’s appointment or telemedicine is something very basic yet an essential area where UX design can help patients through telecommunication. Due to social distancing norms, doctors now make specific time slots to check patients through video conferencing.


UX design does and can play a major role in medical telecommunication. UX designers should work on medical technologies to make the virtual appointment feel close to a physical visit to the doctor.


While developing a UX app or website for healthcare usage, UX designers should strive to make the platform personalized. UX designers should give special attention to factors such as gender, age, personal health concerns, other ailments of the patient, etc.


2. Healthcare gadgets


Fitness freaks and health professionals cannot stop raving about Fitbits, smartwatches, and health-tracking devices. The functionality and usability of these health-centered devices, however, depend a lot on UX design development.


Health conditions being subjective, many healthcare tools are now inbuilt in personal devices such as mobiles and laptops. Healthcare devices help users to track their heart rate, sleep patterns, and steps. These devices can track unusual health activities and buzz the users about them.


UX designer has a critical responsibility to make these devices highly functional by building personalized, straightforward, and intuitive designs. The UX designer can use iterations and other evaluation methods to gain optimum user engagement in these devices.


3. Artificial Intelligence


Chatterbot in healthcare services is the deployment of Artificial Intelligence in medical management to stimulate the conversation between patient and healthcare experts. Mostly both public and private healthcare facilities and hospitals use chatbots for providing digital assistance to patients. Booking Doctors’ appointments, seeking healthcare guidance, putting comments, collecting feedback, etc., are common ways of optimizing chatbots in healthcare services.


The digital assistance made possible through AI can immensely reduce frontline workers’ burden. The virtual assistance can provide health guidance to the users by understanding their health information fed by the users.


This task has to be a dynamic one as the user base and needs may fluctuate. UX designers have the duty to arrange and utilize the patient’s data systematically. The other thing the UX designers should adapt is to provide optimum interaction quality to the users with virtual health assistance.


4. Augmented Reality and Virtual Reality


The usage of Augmented reality is a terrific advancement for the field of medical science. It can assist in pioneering the planning of surgeries and disease diagnosis by showing the calculated data and information on the device. Similarly, virtual reality opens the door for the never-seen-before technical advancements in the healthcare sector. It gives health experts the chance to improvise their professional skills and provide optimum service to their patients. The surgical and operating skills of doctors have considerably increased by using VR devices.


The VR devices can also make the patients avoid pain and trauma while going through a therapy or treatment. What the UX designers can do here is employ their user engagement skills in these devices. It would comfort the patients by distracting them while they undergo any distressing medical experience.


The patients’ can virtually escape the threatening situation if the UX designers ensure engaging digital content of the VR devices.


5. UX for electronic health testing and electronic health records


Electronic testing of patients and electronic health records is being used as a common tactic to gain faster results and diagnosis in the healthcare industry. The healthcare system is using this type of software for decades now. They help in providing ease and reduce paperwork to the healthcare engineers. However, UX design has a big role to play when it comes to the usability of these electronic tools in healthcare.


UX research and teamwork can help designers to build efficient electronic testing and recording technology. The diligent working of the medical system in healthcare centers has to be studied by the UX designers.


Any loophole can put the patient’s treatment at risk; hence, the UX designer should put maximum effort into design testing and evaluation. This will ensure the efficient usability of the design along with it being user-friendly.


In today’s time, nothing is nobler for a user-designer than improving healthcare technologies and ease the load of doctors and healthcare workers. Skill is a power, as we all know and as they say, with great power comes great responsibility. Like other products of UX designers, they must keep in mind the functionality and efficient medical usability of the health apps and devices while developing them. The final efficacy depends on users’ usage. Do you agree?


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