Do you know what makes a successful design famous? Or have you ever wondered why platforms like Google, Facebook, Twitter, and Snapchat are widely used and acknowledged and even copied? The answer to this is simple. The efficiency of a UX design lies in its functionality or what is called user-friendly interface properties. A design’s efficacy means solving user problems, redirecting them, or guiding them towards their customized needs.
Usability of a design helps putting on the table what the users were looking for. The more aptly you trace it, the more efficient your design is. However, this takes up a lot of effort and smart work for a designer. Hence, for giving a kickstart launch to the design, constant iterations, surveys, research, and continuous evaluation are needed, respectively.
So before going live with the product or a design, there are certain factors to keep in mind and we’re here to help you crack those! Have a look:
UX designers’ goal should be to provide an easy product-user interaction so that the users can fulfill the purpose for which they ascribed to the platform in the first place. Making navigation easy and fun for the users is vital for a designer. Considering the interaction is vital before launching the product online.
A designer needs to make sure the design outcome is the same as it was desired. The interface should complement the creative imagination of the designer. Creativity mixed with usability can create wonders. On completing the design, a birds-eye view and user perspective both are crucial. UX designers must also keep user expectations relating to system operations at par. Knowing the mindset of users and their requirements concerned with the product has immense importance.
Add UI patterns
UI patterns are a viable and easy option for product description. They are re-usable and even called the backbone of the technical support that can be used to make changes to fix the UX design.
Some tips regarding patterns could be-
Reducing distance size for fast completion of user’s target and making navigation easy for them,
Don’t overwhelm users by providing too many options, expanding their decision making time,
Most importantly, keep a check on users’ possible course of action so that they are able to achieve their goals faster.
Wireframing is a great option to consider user needs and their journey through the website or an app. It structurally lays the content and functionality of your UX design in front of the user. It demonstrates the various interface elements which will exist on the web pages.
It is also fast and cheap to review the structure of web pages through wireframe format. Iterating the development of the wireframes to a final version will give the client and the design team confidence. The page will assist user needs while fulfilling the critical business objectives. Being easier to amend than concept designs, wireframes also help in procuring users to review it. Thus it works as an early feedback mechanism to test prototype usability.
Heuristics and usability
It is really easy to check the usability of your website. You can ask anyone to navigate the site or the app from a user’s perspective. You can even take feedback from your peers, note down the details and work on the user-friendly and user-appealing objectives.
Heuristics means accurate visibility status, match of the functionality of the system and the real world, user control and liberty while using the platform, user flexibility, taking error prevention measures, and so on.
Although the important ones are mentioned, go through blogs and update new tweaks in your design to improvise your product usability. Vigilance for product correlates with user attraction as well hence becomes vital.
When your design appears to be fine but does attract much traffic, a survey comes as a guiding light to enhance user engagement ideas. Surveys help in counting on the customer satisfaction levels also. It also indicates their willingness to see changes on the website they use. User goal achievements are also traced through surveys.
To provide survey service, you can either make changes in your design or design a separate tool for that purpose. You, as a designer, have a responsibility to cut down obstacles in your user’s journey; thus, you need to take their advice and concerns seriously and implement the amendments as efficiently as possible.
User review and Analysis
After checking the usability of your design, you are all set to go live. However, that is not it; you have to take constant user reviews once you go online with the product. Implementing the changes, you make after receiving these continuous reviews keeps your platform updated and glitch-free. It can help you with gaining product popularity and making it famous.
Analyze your product and design by checking the time your web pages take to get loaded, check time spent on your website by the users, and take backup support of your customer service team if possible. A customer service team keeps the requirements of customers as their top priority and helps in bringing user engagement. You don’t have to be really thorough but have to consider common customer issues then use that data to find and solve the UX problem.
Hence building and maintaining UX design is not easy, but it is also not a strenuous task. However, it does need ongoing dedication, but remember that a good website or app has a lot of potentials to grow a business. This is why you need to measure your UX design on a regular basis. Hope these tips help you keep your UX at the optimal level. All the best!